Make them feel included.
Give new and existing members a friendly place to start, with your organization front and center.
A BETTER WAY TO CONNECT PEOPLE WITH WHAT YOU OFFER
Member engagement starts
with one simple ask.
“How can we help you today?”
Member Advisor is a personalized resource guide for your association’s website. Members tell it what they need, and it recommends relevant benefits, training, events or people. Your association learns what members ask for and which resources they explore.
Explore the working beta built for the Minnesota Broadcasters Association. Imagine the same experience with your organization’s branding and resources.
✦YOUR ORGANIZATION'S ADVISOR
A MEMBER SAYS
“I’m new to the industry and work in sales. How can I get appointments and build good habits?”
A PERSONAL STARTING POINTExplore relevant prospecting training and connect with your association.The member finds useful support. The association learns what help people are looking for.See the Approach
Welcome Understand Recommend Connect
THE GAP
Help members find the value you already offer.
For your members: Tell us what you need. We’ll help you find the right place to start.
For your association: Help people use your benefits and understand where they need more support.
Member Advisor connects people with your resources and people. Your organization and its partners provide the support.
THE EXPERIENCE
Understand the need. Prescribe a useful next step.
Member Advisor gives people a way to tell you what’s happening in their own words.
Find out what matters.
Ask who they are, what they do and the challenge or opportunity in front of them.
Give them a next move.
Recommend relevant resources, programs, events or people, with a clear reason each one fits.
Keep the conversation open.
Make it easy to ask another question, share a resource or reach a real person.
ONE FOUNDATION. YOUR WORLD.
It sounds like you. Because it’s built for you.
Your voice, brand, resources and priorities shape the experience. The recommendations can point to your own programs and people, alongside trusted partners where they fit.
✦BROADCAST & MEDIA ASSOCIATION
A MEMBER MIGHT ASK“I just started in news. What should I know, and who can help?”
THEIR STARTING POINTA relevant newsroom resource, a welcome to the industry and a direct connection to the association.
Illustrative scenario. Each partner’s approved resource library shapes its recommendations.WHAT THE ORGANIZATION LEARNS
Better answers start with better questions.
See what members tell you they need, what you recommended and which resources they opened. Ask if the starting point helped. Use that feedback to improve the next recommendation and spot gaps in your support.
An opened link shows interest. It does not mean someone completed a course, attended an event or sent an email.
Member needsExample view
What they askedCoaching a struggling teammate
What we suggestedCoaching resource + association contact
What they openedCoaching resource
Was it helpful?Yes / Not quite
Use patterns like these to improve programs and follow up when a person wants help.
AN ONGOING CONNECTION
One message.
One destination.
A habit of engagement.
Keep the invitation consistent: “How can we help you today?” Send people to your organization’s website through one QR code and one familiar link. Repeat that invitation in your emails, at events and on social media. Member Advisor gives them a useful action once they arrive.
A brand new employee. A skeptical veteran. Someone excited about AI. Someone who simply wants help. Make the first step easy for all of them, then keep improving it as their needs change.
WebsiteWelcome EmailsEventsQR CodesSocial
MORE RESOURCES. MORE WAYS TO HELP.
Even better with
Ten-Minute Trainer Network.
Your association brings the local knowledge, member benefits and personal connections. Ten-Minute Trainer Network adds a broad library of practical training, giving Member Advisor more ways to respond when someone asks for help.
Pair the two, and we can curate relevant training alongside your existing services. Your team doesn’t have to build a training library from scratch.
Explore Ten-Minute Trainer Network
Training access depends on your organization’s partnership or the member’s subscription. Member Advisor can also connect people with your existing resources.
PRACTICAL HELP FOR REAL WORK
A deeper library.
A relevant next step.
- Leadership, management and communication
- Selling skills, advertising and digital revenue
- Branding, marketing and customer experience
- Membership and chamber development
- Motivation, inspiration and personal growth
- The Speed & Swagger Show and live training events
Short video training and ongoing programming, matched to the need someone shares.
LET’S BUILD YOUR STARTING POINT
Let’s talk about your association.
Tell us about your association or membership organization. We’ll explore how Member Advisor could help your members discover and use your resources, then walk through the setup fee and annual investment so you can plan your budget with clarity.
Prefer email? Contact Bryan at P1 Learning.